Mike worked as an Art Director at Faribault Woolen Mill, an American Legacy brand in operation since 1865. He was a key contributor of developing a historical yet modern brand image and produced all printed materials including consumer and wholesale catalogs. Mike oversaw photography, styling and shooting teams on a continual basis for web, catalog and social channels. Additionally he developed all visual display for the brand including stores and showrooms. He developed a lifestyle concept for the flagship store and executed a new wholesale showroom prototype in Atlanta. He also assisted the Creative Director in developing new products based on sales data, trend and brand legacy which included blankets, throws and accessories.
Mike worked as an art director for more than two years as part of the RR Donnelley creative team in Portland, OR. He was responsible for art direction on the Canadian weekly circular (24-48 pages, circulation 6.8 million). He executed and supervised all phases of design and layout, directed photography in multiple studios (New York, Toronto, Portland) and worked closely with buyers and client. His team was awarded the Bullseye Award for creative leadership and the Target Chuck Herrig leadership award.
Mike worked as a visual merchandiser at Crate & Barrel. He was in charge of seasonal change outs, developing visual stories based on trend and seasonality and adapted displays as new merchandise came in. He oversaw the work of others in keeping the sales floor brand appropriate. His work contributed to the sales success of the number one selling store in the chain.
Mike worked as an art director for Amway at Lorel Marketing Group in Philadelphia, PA. He was responsible for art direction of Amway's annual catalogs (Store for More, Optimal Health, True Beauty, Essential Home). He executed and supervised all phases of design and layout, managed and motivated other designers, copywriters, and production artists, directed photography, and had heavy interaction with buyers and client.
The Artful Home is based in Madison, WI and promotes artists and their artwork. Mike worked as an art director on The Artful Home for more than three years at Lorel Marketing Group in Philadelphia, PA. He was responsible for art direction of The Artful Home's six catalogs per year. He executed and supervised all phases of design and layout, managed and motivated other designers and production artists, directed photography on location, and worked closely with buyers and client.
Broder is a B2B clothing company that produces annual catalogs with over 300 pages each. Mike worked on these catalogs at Lorel Marketing Group in Philadelphia, PA. He assisted in the art direction, executed design and layout from conception to completion, directed photography in studio and on location, and had heavy interaction with buyers and client.
Caswell-Massey (America's original perfumers since 1752) is a national soap and fragrance company in Edison, NJ. Mike worked on Caswell-Massey for four years promoting sales through the creation of monthly catalogs, packaging, and direct mail pieces at Lorel Marketing Group in Philadelphia, PA. He executed and supervised all phases of design and layout, managed and motivated other designers, copywriters, and production artists, directed all photography, and had heavy interaction with buyers and client.
Mike worked as an art director for Domestications for seven years in New York City. He was responsible for art direction and photo art direction on Domestications' monthly catalogs. He executed and supervised all phases of design and layout, managed and motivated other designers, copywriters, and production artists, directed photography at multiple studios and locations with extensive travel, and worked closely with buyers and client.
Mike worked as an art director for Herend at The Coastal Group in New York, NY. He was responsible for art direction of their B2B annual catalog. He executed and supervised all phases of design and layout and directed photography and styling.
Padma's Plantation is a home furniture and accessories company in Chicago, IL. Mike worked on Padma's Plantation at The Coastal Group in New York, NY. He was responsible for art direction of their B2B annual catalog. He executed and supervised all phases of design and layout and directed photography and styling.
Scott Thomas Furniture is a home furniture and accessories company in Cleveland, OH. Mike worked on Scott Thomas Furniture at The Coastal Group in New York, NY. He was responsible for art direction of their B2B annual catalog. He executed and supervised all phases of design and layout and directed photography in studio and on location.
Vu is a Lorel Marketing Group full-spectrum retail publication. Mike worked on this quarterly publication during his time at Lorel in Philadelphia, PA. He was responsible for art direction and design of many articles in this publication. He executed all phases of design and layout and managed and motivated other designers, copywriters and production artists.
